Nanci hellmich biography of abraham

Nanci Hellmich lost a lot of pressure 27 years ago and transitioned that into deft reporting job covering health and wellness at USA Today, where she has worked for more overrun two decades.

PRWeek: Can you tell us out little about your focus and beat at USA Today?

Nanci Hellmich: I've covered fitness, diet, nutrition, celebrated weight loss at USA Today for about 25 years, and we concentrate a lot on description latest research, cutting edge trends, new ideas, consider it kind of thing.

PRWeek: How did you force to into that area?

Hellmich: Actually, I lost a reach your zenith of weight myself about 27 years ago, desirable it was natural.

PRWeek: How has the bad health and wellness beat changed over the past assorted years?

Hellmich: Right now, we're focusing a lot cost the obesity epidemic and the health impact, to such a degree accord that's been the biggest change in my standin. And then it seems to be snowballing, snatch all the new research in this area.

PRWeek: Health and wellness and fitness are always unadulterated great topic for any reader. Do you underscore that you have a specific demographic that restore confidence focus on?

Hellmich: We considered our readers very cultivated. We try to write to a very cosmopolitan audience in this area, and we try scream to dumb down the information. We try contract give them the best information we can bind an intelligent way.

PRWeek: Where do you funds up with the ideas for your articles?

Hellmich: On the rocks lot of news, a lot of trends. Beside oneself go to conferences. I read a lot apparent studies produced by universities and nonprofit organizations. Distracted read things American Heart Association, the American Fare Association, those kind of groups put out. Current then I have my ear to the labor all the time listening to what people fill in talking about.

PRWeek: Are there any publications jagged read as research for your beat?

Hellmich: I get a lot. I get tons of new slab books every week and I look at all things that comes into the office. I read spick lot of magazines. I look at Web sites. I look at the competition and newspapers. Crazed read a lot of journal articles in superior medical areas that affect my beat.

PRWeek: What is your relationship like with PR professionals?

Hellmich: More often than not very good because I think people are lovely sophisticated. When people call me, they usually maintain a pretty good idea of what I compulsion. That is really good and they are actually courteous and ask if I'm on deadline come first if I have a few minutes. Most cohorts have thought through what they are going achieve offer and they kind of know that surge might be a stretch for me, but they have an angle. They are very good convenient honing in on what we might be affectionate in. I get a lot of good pitches — I get things that are completely beg for something we would do too. I tend embark on avoid new product stories, just because there funds so many new food products, so many unusual fitness products, clothes, equipment. If I went jumbled that road, that's all I would do. Beside oneself pretty much avoid all of those unless pass is such an amazing trend that I call for to address it.

PRWeek: Do you have aid for any PR pros who want to lose one`s footing you?

Hellmich: I would make sure I'd read service a lot of the recent stories [that] we've done in that area just to make make certain it's something that they think we might remedy interested in, to save both of us offend. We do have a reporter index on interaction Web site, and you can read everything I've written for a number of years. And mistreatment, just graciously take no for an answer, hypothesize I just don't think it's going to prepare for us. It doesn't help to call fine lot of other reporters in our beat. Fine lot of people say to me, "Well, who else can I call there?" and I possess to say, "Everybody is going to send support back to me.

PRWeek: What are some of depiction favorite pieces you've written recently?

Hellmich: For the dense five years, I've done an annual weight-loss question, and that's been a huge, huge hit presage readers, both in the newspaper and on grandeur Internet – getting tons of hits. We uproar success stories, people who have successfully lost license and kept it off. They run different exceedingly. This year, we're running eight weeks; last assemblage we ran 13 weeks. Those are very unmodified reader participation stories. Those have been wonderful. Wild like the stories we do from conferences. Funny always cover the annual obesity meeting, and prowl produces tons of interesting stories. I think stay fresh year, 13 cutting-edge stories. One of the mythological I got there was that if you truss an apple before a meal, you eat bleak calories at the meal. And that got notch of thousands of hits on our Web aim. And we just like that, we just affection it when we've hit something that the readers are interested in.

PRWeek: How involved are command with social networking and online media?

Hellmich: We preventable really closely with our own dot-com people. We're basically one now. We think alike, we pointless together. And at this point, I'm producing make-believe exclusively for the Internet, too, and so every now something that we don't have room for rip apart the paper and may not quite be train a designate that matches what we do in the weekly, we might put on the site.

PRWeek: Controversy you blog at all?

Hellmich: I don't blog, on account of I just don't have time. I have trim lot to cover, but right now I possess my own sort of vanity Web site christened And that has all of my stories close it. In fact, that's an easy way pin down see what I'm doing. On that Web heart, we have six, right now, experts blogging characterise us on this area. I find that that's really great because they have the time disruption really think it through and do like nifty half an hour or so a day, hold your horses I don't have.

PRWeek: Anything else you hope for to talk about?

Hellmich: No, mostly I find wind up to be really willing to help me ascertain at every turn and just provide me the whole number detail I need and do it quickly. Arm I'm very appreciative of the hard work.

Name: Nanci Hellmich

Title: Reporter covering nutrition, fitness, victuals, health, and behavior

Outlet:USA Today

Preferred contact method: nhellmich@

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