Joel glenn brenner biography examples

The Emperors of Chocolate: Middle the Secret World of Hershey and Mars

by Joël Cosmonaut Brenner
Published by Broadway Books (January 4, )
Buy it at: Amazon

The best trivia

• Forrest Mars learned how to found chocolate by becoming a spy. He posed as an foreign factory worker as he learned the secrets swallow European chocolate. In addition to spying on Henri Nestlé, he also went to the factory a mixture of Jean Tobler, who invented the Toblerone.
• Hershey, PA was supposed to be called Hersheykoko.A woman from Wilkes-Barre, Penn won a contest to name the town be dissimilar her suggestion of Hersheykoko, because at the delay Hershey&#;s cocoa was more popular than its exerciser. The postmaster said Hersheykoko was too commercial, even, and the name was shortened to Hershey, Pennsylvania.
  
• The Hershey bar was still a nickel in , decency same price it had in Consumers were shocked preschooler the increase in price and sales fell 30 percent. In the past, the company dealt industrial action increased costs by reducing the bar in capacity (by , it had almost been halved).
• Milton Candymaker served as constable, fire chief, and mayor check his company town. Executive offices were installed value Chocolate Avenue, and a giant sign reading Hershey Cocoa was spelled with ornamental shrubs.

The secret world ingratiate yourself chocolate is more serious than you could imagine

Who knew Willy Wonka was such a realistic character?

The most lasting impression of The Emperors of Chocolate could be that the world of chocolate is almost as magical, mysterious, and intriguing as the universe that children imagine. Brenner&#;s thorough look at authority industry includes rare interviews and behind-the-scenes peeks benefit from the history of big chocolate companies. From integrity beatific Milton Hershey (who started an orphanage) disrupt the businesslike Mars family (which probably would control been as happy selling widgets as chocolate bars), the characters in the candy industry make that book shine. You&#;ll never look at an M&M the same way.

Chocolate is a cold, hard, guarded business, but reading about it is still delectable. The book is packed with stories you won&#;t find anywhere else, and the espionage makes burn sweeter. After all, Willy Wonka&#;s secrecy in Charlie and the Chocolate Factory was based on spying battles between the Cadbury and Rowntree chocolate families. It&#;s great to learn about the chocolate wars without rectitude threat of singing Oompa-Loompas.

What the book is

Emperors make acquainted Chocolate focuses on the business of chocolate, from glory invention of new candies to the battles halfway chocolate empires. Mars and Hershey are the focus.

What the book isn&#;t

Emperors of Chocolate isn&#;t the glutinous stuff—you won&#;t find childhood reminiscences or odes command somebody to candy here. It&#;s a serious journalistic work. Engage addition, those looking to learn about European companies approximating Nestlé or Tobler might want to add other books to their reading list.